I’d like to start off with with a bold statement. Be unstoppable. Tax season 2016 maybe 250 days away, however, the actions you are taking now will undeniably chart the course for your future results. Start with the little things. Have you updated your phone voicemails with your offseason hours? Updated your website and social media hours of operation. Have you sent out an email, text message, letter or made a phone call to all of your clients to thank them for their business and let them know that you’re there for them if they need you throughout the offseason. Do it personally even if you have a large staff that works for you. Customers will appreciate your personal attention and you’ll increase your retention and your referrals.
Now starts the planning for next tax season. You are you ready? Start building out your marketing calendar for the next 12 months. Literally, write it out. Include seminars and networking events at least monthly throughout the offseason. Preferably more. Take some serious time to plan your in-season marketing and strategies now. Clearly, some of the marketing may change based on the industry and the economy and what’s happening then however it is so much better to have this in place now so you are prepped and ready for each of these events. Join the chamber of commerce if you haven’t already. Look into some meet-up groups. If there aren’t any in your area, start one. This will elevate you to a leadership position in the community and enable you to show your expertise.
Give back. Your community was there for you during tax season, now is the time for you to be there for your community. Create initiatives that will help the groups of people that need it most and are important to you. Everyone knows someone in their life with some type of illness or ailment or disadvantage. Do a fundraiser for them. Sponsor existing events. Volunteer. All these things do not only do good they also show that your business cares.
The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will. - Vince Lombardi
In less than two weeks since announcing Happy Tax publicly, we have had an amazing response from people wanting to know more. This past Thursday, I hosted a tax franchise industry webinar where I explained some of the challenges facing those in the industry. To get access to a recorded version of this webinar send an email to firstname.lastname@example.org and you’ll get it.
Have an awesome evening and rest of the week. Let me know if I could help you in any way.