Plenty of us have huge social or professional networks. Often, we are asked to leverage these networks to make money for other people. We’re hired to blog or post about certain products or explain the benefits of a particular service. But at the end of the day, this means that the folks at the top are profiting off of our grassroots.
The people who follow you on social media sites such as YouTube, Instagram, Twitter, and Facebook do so for one reason – because they like you. There is something about what you bring to the table, whether it be your unique take on social issues and current topics or your eye for style and flair, that they want to be a part of. Plenty of big companies use this celebrity to their advantage – so why not use it to yours?
Happy Tax is the only tax services franchise that does the heavy lifting for you. Our team of in-house CPAs provide the best tax planning and preparation services out there, and as a franchisee your only job is to help get the word out about it. And the best thing is, as a Happy Tax franchisee, you get to be your own boss. No longer will you be asked to push unnecessary goods or services onto your friends and followers. Instead, you’ll be helping connect them to a valuable service that everybody needs – especially come April 15!
Social Media is Big Business
Social media is the most powerful advertising platform ever invented. Basically, the reason why businesses advertise their products and services is to make sure that people know about them. But the story doesn’t end there – they actually have to get people interested enough to want to spend their hard-earned money.
The beauty of social media advertising is that they often include clickable links. So, once the potential customer is made aware of the product or service being offered, he or she has the opportunity to learn more about it with the simple click of a button. And, in many cases, they can make a purchase within seconds of making a decision. From an advertising perspective, this is much more effective than purchasing space in a newspaper, erecting a billboard, or putting a commercial on TV.
Studies have shown that the “clickability” effects of advertising through social media cause people to browse longer on product websites. Also, social media platforms often provide advertisers with helpful information, like customer demographics and location. While this may give some people the heebie-jeebies, other folks appreciate it. After all, we buy things from ads because they are relevant to our needs and wants. So long as the social media outlets that we trust our private information to protect us from fraud, scams, and other abuses, most of us don’t mind the fact that the banner ads on websites advertise prices for the exact brand of pet food or contact lenses we buy. In fact, many of us appreciate the fact that suppliers are competing hard for our business.
But just like anything, there’s a flip side to the social media advertising coin – people typically don’t like being sold things. This is especially true when the product or service being sold to them brings them no real value. Happy Tax franchisees, however, don’t fall into this category. Instead, they are offering their friends, colleagues, and followers something just about everybody needs – good, solid tax help.
Giving Your Followers The Help They Need
Professional advertisers have worked hard – and spent billions – to get the word out about the products or services they’re offering. While there are plenty of dubious businesspeople out there peddling things that are useless, fraudulent, or even downright harmful, most advertising is well-intentioned. It’s a necessary way to make your customer base aware of the things you’re offering and how your services can help them in some way. And when it comes right down to it, just about all of us could use some help around tax season.
As a Happy Tax franchisee, you will be helping people get access to quality tax planning and tax return preparation services. When it comes time to file your taxes, there’s no replacement for good, solid advice from a tax professional. That’s exactly what every Happy Tax customer gets – quality tax preparation and planning services from licensed Certified Public Accountants. Every Happy Tax customer works directly with one of our in-house CPAs. As a franchisee, your job is to help them connect with the tax professional that can meet all of their needs.
Some of us are lucky enough to have very basic tax needs. But those of us who invest, own property, or have other personal financial situations that make tax time more burdensome could really benefit from good, solid tax planning and preparation services. It’s something that can save us a bundle come tax time, and help us manage our finances more effectively for years to come. As a Happy Tax franchisee, you’ll be connecting people to something that they really need. And, since there’s almost no overhead, both you and your clientele will be saving big.
If you’ve always wanted to become an entrepreneur, buying a franchise can be a great way to start off with a turn-key operation. If you already have a large digital presence, Happy Tax may be just the opportunity you’re looking for. To learn more, check out our website or contact a representative today. Pretty soon you’ll be telling everyone you know to smile because it's time to file!