June 1, 2015

IRS Get Transcript data breach and how to use breaking news for great press

What a great week we’ve had. Our Memorial Day announcement for lowering our franchise fee for all veterans and waiving it completely for those who have served in a war zone has had a great response so far. If you missed that you can see and hear the details of the program at GetHappyTax.com/veterans.

On this weeks session, I’m going to talk about the breach of the IRS Get Transcript application last week that allowed over 104,000 transcripts to be downloaded by identity thieves. Well, I’m going to talk about it but not so much about what actually happened or the ramifications of that. I was interviewed 5 times last week to get my thoughts on what happened and why and how it could be stopped. We’ll have some of those interviews up on youtube.com/happytax very soon. What I do want to talk about however it how we at Happy Tax handled this news. And how you can be handling breaking news items that affect your business. Clearly, our press guy jumped into action and helped get us those interviews. We immediately prepared our own press release for syndication as well as being posted on our website. Both releases were up within 24 hours of the story breaking. Part of that release talked about our plan that the IRS can utilize to stop over 80% of the identity theft tax fraud in this country with just some common sense solutions. The plan has only 4major points and is only 3 pages long and yet the content is powerful and realistic. Our COO Kermit Uregar also sent a letter to the IRS commissioner alerting him to our plan and asking for action. Identity theft tax fraud is a 5 billion dollar problem for this country and that is projected to hit 20 billion dollars by 2016. And it can be fixed. Hopefully, they’ll listen. You can access a copy of the report at GetHappyTax.com/solvefraud. Once all that was done, we posted the links to the press release on our social media pages across Facebook, LinkedIn and twitter. And as a result, we had shares, likes, new followers and dozens of more people interested in becoming a Happy Tax franchisee. All this just be being nimble and on point with reacting in a timely manner to this news. This same concept can be applied to any business and any news. When the time is right, you need to strike. How have you used breaking news to get the word about your business?

Keep your questions coming, we’ll continue to respond to all questions directly and will feature some of the best ones here on the weekly session. If you’re already in the tax business and need help in growing your company, ask away, we are here to help. Or, if you’re determined and committed to start your own business and to make more money and have positive changes in your life, inquire with us and we’ll help show you the way. We still have franchises available in most areas but that won’t last for long. If you’re not ready, would you refer us to 10 of your friends? If that’s too many, please share this with one of your friends who has an entrepreneurial streak. Thanks so much.

Have a great evening and productive rest of the week. Let me know if I could help you in any way.

For more information on Happy Tax
Goto GetHappyTax.com
or email me at
Mario@HappyTax.com
Happy Tax.  - Smile, It’s Time to File.

Happy Tax

The #1 tax filing solution that combines expert CPA tax preparation with a fast, easy, convenient, and secure mobile experience!
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